One of the biggest challenges that someone charged with overseeing a Business Continuity Program has is to prove that the program is worth its cost: “What is your program’s ROI?” I call that the “dreaded question.” I wanted to develop a webinar and white paper on this topic because I would like to propose another way to frame this question. What if continuity planners talked about value on investment versus return on investment?
The True Value of Business Continuity – Shifting from ROI to VOI (PDF)