You often hear phrases like “return on investment” (ROI) or “value proposition” when groups or organizations attempt to demonstrate the value of a particular activity. “Is it good for us?” “Is it worth the investment?” and “Should we continue to fund the endeavor?” are all valid and important questions. What about business continuity?
The challenge, then, for business continuity professionals is to deeply ask the question, “What is the ROI of business continuity?” What is business continuity’s real value proposition? In the “olden days,” our colleagues would point to their business impact analysis (BIA) pie charts and bar graphs the cost of business downtime. They’d sit back and say, “See? We provide value!” But nowadays, is that enough? Is that really the best we can do?
Please attend this complimentary webinar that peels back the question of ROI and attempts to answer the value proposition question of business continuity. This webinar’s goal is to broaden the conversation. Instead of talking about how much money business continuity efforts will save the company, we will focus on why the Bad Thing happened. By clearly understanding the whys of business continuity, you can make your organization more resilient and truly demonstrate value.
Join me, Regina Phelps, on Thursday, July 21st at 12:00 PM ET (9:00 AM Pacific) for this expert webinar, Demonstrating the True Value and ROI of Business Continuity, as she peels back the question of ROI and attempts to answer the value proposition question of business continuity. By clearly understanding the whys of business continuity, you can make your organization more resilient and truly demonstrate value.
- How do you define value?
- What are your top 7 values?
- The art of framing the ROI question.
- Develop your value elevator speech.