What does an Oreo have to do with the use of Social Media and Crisis and Emergency Management?!?!  I am thinking role model!

When the blackout occurred during the Super Bowl, Oreo was ON IT!  Within minutes they sent out the following tweet to their followers

This Was Absolutely Brilliant!!
This was absolutely brilliant!!

Wouldn’t you love it if your incident management/crisis management team could be so quick during your next emergency?!?!?!

Think about it!  You could if you were prepared, had template communications and a well-trained team.

I’m just saying…