Corporate entities are increasingly using Joint Information Centers (also known as JICs) to facilitate communication at time of disaster. A Joint Information Center is a central location (physical or virtual) that facilitates the sharing of information among multiple entities; a JIC houses all of the company communicators. This allows communicators to work collaboratively to perform critical emergency information functions, including crisis communications, traditional and social media relations, and public affairs activities. Why should you have a JIC? It’s pretty simple: A JIC provides a tested tool for timely, accurate, and consistent communications. They are particularly helpful for organizations that deal with complicated issues that result in significant communication with multiple key stakeholders and multiple internal communicators. Sound familiar?
This session combines the theory with the practical. The first part of the session will provide background of how to set up a JIC in your organization. The second part will review the actual implementation of a JIC at one of the most critical infrastructure organizations in California: the California Independent Service Operators. Attend this fast-moving session to determine if a JIC could solve your communication challenges.
- What is a JIC? Why do you need one?
- What are the benefits of a JIC?
- Who belongs in a JIC and how do they function?
- How can you go about implementing a JIC at your company?