Social media, although a relatively new tool, is already pervasive in our society. Back in “the olden days,” after an incident occurred, companies could issue a press release, then hold a media conference, and that would suffice for communication. No longer. Anyone with a smart phone is now a roving reporter. Today, companies must be prepared to interface with the public using social media tools to get their message out.
How can your company use these web-based and mobile technologies to turn communication into an interactive dialogue? This interactive session explores how your company can engage this new media in powerful and productive ways. The goal of this session is for you understand the power of this new communication media and learn the basic rules of engagement. We will review all of the basic forms of social media and explore how to respond when someone “out there” says something about your company that you don’t like. We will provide basic guidelines on the uses of social media and how to effectively participate with this new audience.