Exercises are a mainstay in the field of emergency management and business continuity planning. Although many companies hold exercises, and the organizers may be emergency response subject matter experts, they do not excel in the discipline of designing and conducting the actual exercise. Which means they simply don’t get the best results out of their effort. This fast paced session starts with the “silly little question…” Why are we doing this? What looks like a simple query is actual one of the keys to getting the most out of every exercise you design. This presentation peels back the design process with the goal of creating the best experience possible.