Social media provides us with lots of occasions for brilliance or complete ignorance! The Weiner Awards, started by Bernstein Crisis Management (BCM) captures the best of the best. BCM started with a total of 16 possible candidates nominated by the public and then narrowed the field to the 10 worst Wieners. Judges in the “Weiner Supreme Court” then ranked these very worthy submissions and three were selected for the top prizes. It is quite amazing to me that in this day and age, people can be so short sighted and just plain dumb!
1ST PLACE – Justine Sacco, the now-former Communications Director for IAC who ignited international outrage when, about to board a flight from London to Cape Town, she Tweeted: “Going to Africa. Hope I don’t get AIDS. Just Kidding. I’m White!’” It is said that she was fired before she landed in South Africa.
2nd PLACE – Clorox, for a post on its Facebook page that repeatedly denigrated the abilities of men as parents, resulting in a huge public backlash and then went on to compound its mistake with an insulting, weak apology.
Gopman did a Facebook rant when he bashed every indigent resident of San Francisco and the city itself calling homeless people hyenas! He went on to say…”The difference is in other cosmopolitan cities, the lower part of society keep to themselves.” Palmisano’s broad-spectrum racist comments were enshrined by Twitter, resulting in her dismissal.
By the way, all of the individuals above either resigned or were fired.
BCM has invited the Weiner winners to accept their Weiner Certificate of Achievement. Nominees for the 2014 Weiner Awards are already being accepted at the event’s Facebook page. I can’t wait for next year!